ISUZU

Posted on December 4, 2013 By Peter Brown Brands, Trucks: Australian Road Freight Industry: Facts And Trends

About

Isuzu is a Japanese manufacturer of diesel engines and commercial vehicles. It was founded by Yoshisuke Aikawa in Tokyo, Japan. The story of Isuzu begins more than 90 years ago. The brand started its journey as a joint collaboration between Tokyo Ishikawajima Shipbuilding and Tokyo Gas and Electric Industrial Company in 1916. The success of this collaboration and the desire to create a vehicle was realized in 1918 with the production of the first truck. Afterward, the company acquired a license to manufacture the British Wolseley automobiles exclusively for East Asia. The first automobile was created in 1922. After years of research and improvement in the production process, the goal of the company was to manufacture a bus. Their model was the first of a kind in Japan, equipped with air brakes. Several years later, Tokyo Jidosha Kogyo Company was formed, which indicated what will be the focus of the company in the future – the production of commercial vehicles and diesel engines. In the 40’s, the company was named ISUZU, after a river. Followed several unsuccessful collaborations with Nissan, Subaru and Mitsubishi, and in the 70’s a collaboration between Isuzu and General Motors began, which proved to be a complete score for this Japanese brand. The American Isuzu Motors Inc was founded in 1983 and the success of Isuzu increased and resulted in making and selling vehicles under the brand name on the American market. Today, Isuzu is part of General Motors and is widely recognized by the quality and durability of the vehicles it produce and affordable price tags.

Products

Isuzu today is a world known company that produce a wide range of products such as: heavy duty, medium duty and light duty utility trucks, buses, pick up trucks and sport utility vehicles and different kinds of industrial engines. What Isuzu is trying to achieve is to become a global leader in the automobile industry by satisfying its customers in the best possible way – with high quality products.

Trucks – Isuzu manufactures three types of trucks: C&E- Series Heavy Duty Trucks, F-Series Medium Duty Trucks and N-Series Light Duty Utility Trucks. Isuzu is known as an innovative truck manufacturer which always incorporates the latest technology in all vehicle models. This guarantees high quality engines, powerful performance, fuel efficiency and durability. Every Isuzu truck model can match any tough job.

Heavy/Medium Duty Buses – The Isuzu buses provide high driving performance and safety and superior comfort for passengers. They are designed to fully meet and comply with the regulations depending on the country.

Pick Up Trucks And Sport Vehicles – Isuzu offers 3 vehicle models in this category: Isuzu D-MAX, MU-7 and Panther. All vehicles provide excellent performance, fuel efficiency, superior safety on the road, comfort and are easy to maneuver. Every model in this category has excellent interior and exterior design and can be customized to meet every customer personal need.

Engines – Isuzu produces three types of engines: automotive engines, industrial engines and marine engines. The Isuzu diesel engines are used and accepted by number of automobile manufacturers like Opel and Chevrolet. Isuzu is also a leader and pioneer in the production of the industrial diesel engines with more than 4 million engines produced and sold worldwide. These engines are used for different kinds of construction machinery and generators. The marine engines are known for their powerful performance and durability in the boat industry.