Chopard
Posted on April 30, 2014
By Eva Robinson
Brands, Health & Beauty

About
The story of Chopard begins back in 1860 in a small village in Switzerland where a young, hard-working and talented craftsman started to net his destiny. Young Louis-Ulysse Chopard believed in his talent and decided to open a workshop at the age of 24 and became a founder of a high-precision watch manufacturing company that was especially known for its pocket-watches and chronometers in Sonvilier, Switzerland. Louis continued to develop his business by launching a production of quality watches, and he relocated his company to Geneva. Since none of the sons wanted to continue the tradition, his grandson Paul-Andre Chopard sold the company to a German watchmaker Karl Scheufele III back in 1963. The company was modernized and the Chopard watch production was improved. the Louis Chopard brand gain its popularity thanks to the reliability and precision of the Chopard watches. The new owners revived the company with a state-of-the-art technology, innovation and respect for tradition, and the brand became a leading name in the high-end watch and jewelery industry.
This family business has been on the market for more than 40 years and is still operated by Karl’s son and daughter Caroline who has always been passionate about fine jewelery, and is the creator of Chopard’s new high end jewelery line “ Happy Diamonds”. Karl-Friedrich Scheufele manages the production line of L.U.C movements, gents collection and Chopard Manufacture in Fleuier. The Chopard brand stands for creativity, innovation and craftsman. It is a renowned brand that offers sparkling jewelery, gent’s sport watches, ladies’ sport and dress watches and complicated mechanical timepieces. Chopard became event sponsor of the Mille Miglia race in 1988. Furthermore, Chopard became partner with the Cannes Film Festival in 1998 when Caroline Scheufele and her team redesigned the film festival The Golden Palm award that was revealed on May 24, 1998.
Products
Watches – Chopard is a well-known manufacturer of exclusive watches. Whether you choose from the Classic Racing collection, L.U.C, Happy Diamonds, Imperale, Classic or La Strada be sure that you will choose luxury, style and high quality piece that will last for years. L.U.C reflects Chopard’s philosophy. L.U.C Quattro is an 18-carat white gold watch that represents a refine piece of jewelery that will be an excellent accessory for every man. Happy Diamonds is a collection of beautiful watches for women. Discover the precious 2013 Sport Snowflakes limited edition watch. Its colour and a precious flurry of diamonds that roll in the watch capture the magic of winter. Happy Sport Medium Automatic is another 18-carat white gold and diamond watch that has few moving diamonds inside the watch representing liberty and freedom.
Jewelery – The jewelery from Chopard is a perfect gift that will match the elegant style of every woman. You can choose pendants from the Happy Diamonds Icons line that is inspired from the sparkling drops of water. This round shape pendants represent pure beauty and elegance. Imperale Necklaces are another amazing Chopard jewelery collection. The Happy Diamonds collection includes a wide range of rings, earings and bracelets with diamonds in their shape.
Engagement Rings – Chopard offers a range of engagement diamond rings with various sizes and shapes. From the design to the final product, Chopard tries to capture and to reflect the beauty of the diamonds. Depending on the occasion, you can choose from Chopard’s well known collections like Happy Diamonds, Imperiale and Chopardissimo that represent a dazzling piece of jewelery.
Accessories – Chopard doesn’t stop at jewelery and watches only, The product line is enriched with beautiful and stylish Ladies Collection and Gents Collection of eye-wear that offer an elegant look. From leather handbags to writing accessories, Chopard takes care of the complete and elegant look of every man or woman that wants to look stylish and fashionable.
Fragrances – Happy Spirit Bouquet D’Amour is a floral fruity fragrance for women that was launched in 2013. Enchanted is another fragrance from the Chopard’s line of fragrances that has notes of sweet, velvety plum and patchouli. This fruity, oriental perfume denotes mystery and seductiveness. Brilliant Wish, Wish Chopard, Elixir D’ Amour, Happy Spirit, and Cascade are all part of the Chopard’s fragrances line for women.
Men are not excluded. Chopard produces Gents Fragrances line that is quite popular among the male population. Oud Malaki is a fascinating fragrance that has rich aromas of leather and oud. The 150th anniversary of the Chopard fragrances house was celebrated with the Noble Vetiver, a new fragrance from the same line. This woody fragrance represents style and elegance. Mille Miglia is the most popular fragrance for man by Chopard. This fragrances is inspired by car races and watch collections, and offers notes of lavender that give sense of freshness and sophistication.
Video Commercials & Adds

Watch the video below to see why Chopard is all about gorgeous and glittering.
http://www.youtube.com/watch?v=mghbEPmw1Pw
Interesting Facts
* The most expensive ring from Choprad is valued at 16.26 million dollars. It is called “The Chopard Blue Diamond Ring”
* Palme d’Or is a stunning 118 gram yellow gold piece made by Chopard worth more than € 20,000
* The € 1 million theft of Chopard jewelery happened the night before the Cannes film festival on 18 May 2013.
* Chopard jewelery was used in the making of the film about the princess Diana.
* For the 66th Cannes Film Festival, Chopard made 66 fascinating pieces of jewelery to celebrate 15 years of collaboration with the Cannes Festival.
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