Adidas

Posted on March 27, 2015 By Peter Brown Health & Beauty, Sport Equipment

About

Adidas is the most popular brand of sportswear and sports equipment. The German company was established in Herzogenaurach, Bavaria by Adofl (Adi) Dassler in 1949. Since, this reputable brand has been designing and manufacturing sports shoes, sports clothing and all sorts of sport accessories.

The story of Adidas is really unique. Adolf started making sports shoes for himself in his mother’s wash kitchen. In 1924, his brother, Rudolf return to Herzogenaurach and together they founded the Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). However, in 1949, Dassler brothers parted their ways and Gebruder Dassler Schuhfabrik was closed. Adolf Dassler founded Adidas, while his older brother Rudolf founded Puma. Since, these two sportswear brands have been great rivals in the sports industry.

The secret to Adolf Dassler’s success is his devotion to making the shoewear that meets the needs of athletes by meeting with them and taking into account athletes’ suggestions. This is how he has earned the trust of many world-known athletes. Adidas quickly became a known name all over the world and it did by providing only high quality sportswear. The brand is also known for introducing product innovations for every single major sports event.

In the beginning, Adidas footwear was the most popular product category of the brand, as Adolf has been working on providing various footwear suited for almost every discipline/sport. Over the years, the 3-Stripes brand was focusing on other sports as well. Aside from some of the best football players in the world, the Argentinian and German national team rely on Adidas, the finalists of 2014 World Cup final. Today, the three-stripes brand is holding the rights of Reebok sportswear brand, TaylorMade-Adidas golf company, Rockport and 9.1% of one of the world’s greatest football teams – FC Bayern Munich.

Products

The Europe’s largest and world’s most popular sportswear brand produces sports products suited for every sports activity: football, basketball, running, training, golf, tennis, rugby, skateboarding, swimming and more.

Football – Ever since the beginning of Adidas, football kits and footwear have been the main focus of the brand. Adidas is supplying team kits for some of the most popular international football teams and has endorsed some of the greatest football players on the Earth. Besides football kits, Adidas is designing and manufacturing a variety of footwear series, shirts, hoodies, footballs, gloves, bags, hats and other football accessories. Adidas balls have been used for the final matches of some of the biggest football tournaments.

Basketball – Thanks to the optimal combination of technology and a focused design specifically tailored for basketball, the company is designing some of the best basketball-related footwear. The brand has earned a huge reputation world-wide and is currently the outfitter of all 30 NBA teams and of many NBA players.

Running – Whether a professional or a hobbyist, running equipped with reliable sports clothing, footwear and other accessories is important. For that purpose, Adidas has been manufacturing all sorts of sportswear, suited for running. Currently, Adidas offers several running shoes, including adizero, Energy-boost, adistar, Supernova, Spring-blade, among others.

Training – Adidas has been striving to help people get the most out of their training by providing especially designed shoes, clothing and sports accessories for training. Clima, Aeroknit, adizero, adiPURE, Predator, Prime, stellasport, Ultra Boost and many other sports series, Adidas supplies training sportswear to suit the sports needs of any sportsman/sportswoman.

Video Commercials & Adds

Adidas snickers, specifically designed for Messi with all his favorite premium features. Watch the latest Adidas commercial to see why top football players prefer the brand.
https://www.youtube.com/watch?v=x5UfNmZ4-Pg

Retailers & On-Line Stores

Online store: http://www.runstopshop.com.au/

Interesting Facts

Adidas is the holder of the most valuable kit deal in the sports history – $1.29 billion kit deal with Manchester United over 10 years.

Adidas is the largest sports brand in Europe and the second largest in the world (1st is Nike).

Because the electrical supply was not reliable in their Herzogenaurach, Bavaria, sometimes the Dassler brothers used stationary bicycle to produce power to make their equipment.