ASICS

Posted on November 28, 2024 By Peter Brown Sport Equipment

About the Brand

ASICS is becoming a name synonymous with sportswear, and more importantly, comfort wear amongst athletes and fitness-conscious individuals. The company was founded in the post-war years of Japan by Kihachiro Onitsuka in 1949 as Onitsuka Co. He began with a philosophy: the promotion of health and fitness, inspired an old Latin phrase -“Anima Sana In Corpore Sano,” or, as translated in English, “a sound mind in a sound body.” and hence the name ASICS.

That phrase became the brand’s philosophy and eventually its name, forming the acronym “ASICS.” During these many years, Asics has remained dedicated to shifting the boundaries of performance and technology by building a reputation for creating top-class athletic gear, built to provide support for a balanced lifestyle in terms of health.

This brand has two main pillars: people and the planet. For us, the people, to be healthy, we require a healthy planet and that’s also what this brand is trying to achieve. One of their plans is to use 100% recycled polyester by 2030, which so far is going great for them. Furthermore, their goal is to achieve net-zero carbon emissions by 2050 and 63% CO2 reduction by 2030. And last, but not least. They are moving towards using 100% renewable electricity across our business facilities by 2030.

Product Line

Asics is highly known for its broad line of products, which covers footwear, apparel, and accessories that would meet every sporting and fitness need. Every product is made keeping the brand’s philosophy in mind by fusing function and durability with style. Let’s explore each of them.

Shoes

Shoes are considered to be one of the hearts of the Asics brand and are most popular among serious and casual runners. But, this brand doesn’t only make running shoes, they make shoes for different sports such as football, basketball, and golf and even great pairs of ASICS cricket shoes.

Running shoes are equipped with advanced Gel cushioning and FlyteFoam technology, allowing for excellent shock absorption and support during running conditions on both roads and trails. Models such as Gel-Kayano and Gel-Nimbus are a perfect choice for long-distance runs, allowing smooth, comfortable strides across various terrain.

In cricket, it’s safe to say that Asics has well-entrenched itself through specialized shoes aimed at serving the peculiar demands of the game. Asics cricket shoes boast additional support around the ankle, extra grip, and strong toe protection that a fast bowler requires for stability and absorption of shocks. The spikes in these shoes give great traction to the players and help them in their balancing and powerful movements while bowling, batting, or even on the field.

They also design shoes for football and golf. In golf, there is great lateral support with rotational stability, since that is a sport where one needs great balance and an efficient grip on the ground. Each sport-specific design showcases Asics’ commitment to tailoring shoes for peak performance, comfort, and injury prevention. This extensive shoe range allows you to choose from ASICS cricket shoes to padel and many more.

Clothes

Aside from shoes, Asics also designs an extensive line of clothing for both men and women that is manufactured in a style to keep comfort and flexibility possible. From heavy workouts to casual ones, these garments remember the kind of movements to be done and body temperature to ensure peak performance. Many ASICS clothes are made with moisture-wicking materials that allow sweat to be drawn away from the skin to keep athletes dry. This technology is especially paramount in ultra-long training or during hot weather, keeping one cool and preventing the swift degradation of performance.

They provide shorts, knit pants and many other options for men and tights for women. They don’t leave kids out either and they have clothing such as shorts, shirts and hoodies all suitable for children of different ages. This inclusivity makes them a great choice for families who like to do sports together.

Accessories

The accessories from ASICS surely help round out their suite of products. mong the most popular items are the range of socks created for running and training. It is designed so that Asics socks can reduce friction to prevent blisters and are made with cushioning sections and seamless construction for comfort during intensive workouts. These little touches will make a difference in the long term, especially for runners whose running distances become much longer.

Asics also offers several types of hats, headbands, and gloves targeted for different weather. The accessories are made out of breathable and moisture-wicking materials to keep athletes comfortable in extreme weather conditions. The brand has caps with reflective detailing available to ensure better visibility for early morning and evening runs.

Hydration accessories, like water bottles and hydration belts, satisfy the needs of those athletes who train for extensive hours or in extreme heat. With each accessory added, Asics focuses on the practical demands an athlete’s life places on performance with no compromise on comfort.

Contact Info

If you’d like to get in touch with them, or if you need more specific info on a specific product than their website provides (https://www.asics.com/au/en-au/ ) you can contact them at their email address (aop.retailonline@asics.com).