In the beginning, the famous Calvin Klein brand was just a coat shop in York Hotel on 7th Avenue in New York City led by young, talented designer, Calvin Klein. With style in his blood and a degree in fashion, Klein established Calvin Klein, Ltd. in 1967 with a little help from a childhood friend, Barry Schwartz who lent him $10,000 to start his dream. It was here, in this shop that Calvin impressed the executive of then well-known department store, Bonwit Teller with his first design of six coats and three dresses for women. With Bonwit Teller’s $50,000 order, the all American brand was born and it became an overnight sensation taking full-page ads in The New York Times. The word spread fast about Klein’s impeccable talent and innovative, trend-setting designs that the brand appeared on Vouge’s cover page in 1969, just two years after its birth into fashion world. However, it was the timelessly classic design of jeans that brought Calvin Klein brand to the very top. Soon the revolutionizing men’s briefs were launched on the market and buffed models with cut abs wearing Calvin Klein’s signature underwear adorned city’s billboards worldwide. Calvin Klein continued brand’s unstoppable success by promoting new lines of products like sportswear, blazers and women lingerie continuously winning awards for his designs. Furthermore, Calvin Klein’s belts, furs, sunglasses and other accessories were added to fashion magazines and catalogs. The company’s success made this iconic brand the most sought-after investment and in 2003 it was sold to shirt making company Phillips Van Heusen Corp which leads the brand of Calvin Klein until today.
Products
Apparel
The product assortment of Calvin Klein brand is very rich. Especially today when the initials CK are everywhere around the world, it is no wonder why every fashion related retailer includes Calvin Klein products. All CK designs are manufactured in sweatshops around the world with the top quality and elegance that Calvin Klein brand represents. In the apparel department, you can find signature CK jeans, sportswear, casual apparel, golf apparel and the very famous CK underwear. Calvin Klein’s men’s briefs were launched in 1982 and gain worldwide popularity almost instantly. People and fashion critics were amazed with Klein’s provocative underwear and even more provocative ads featuring hunky models. Despite all the popularity, Klein reached the very top when he launched his famous, trend-setting skin-tight jeans. Fashion fans went wild over CK jeans and provocative advertising campaigns featuring adolescent Brooke Shields in a provocative pose. Calvin Klein once again proved why his designs are an important part of self-expression among customers worldwide.
Fragrances
Calvin Klein seems to have a magic touch in every product designed. This is also true for brand’s fragrances. Calvin Klein has presented some outstanding perfumes on the market since 1970. Not so successful at the beginning, CK perfumes matched the sales and popularity with Dior, Hugo Boss, Bulgari and other fashion giants after people became aware of the quality and superior design of other products this brand offers. Calvin Klein fragrances are available for both men and women.
Women fragrances offer a total of 13 different scents, each with its unique and feminine smell. These 13 scents are part of seven sub-brands of products which are: CK One, CK Beauty, CK Euphoria, Eternity, Obsession and Escape. All seven sub-brands offer unique, different scents and are packed in modern, practical sized bottles with the letters CK labeled on them. All CK fragrances are designed for women with free spirit who enjoy style,
and are definition of elegance, sophistication, timelessness and beauty.
Similarly, men’s fragrances are also divided into categories and are designed to suit different customer’s tastes and desires. Each fragrance is unique in terms of scent, boldness and design. In this division there are six sub-categories: CK Encounter, CK Euphoria, CK Intense, CK One, CK Free, and CK Eternity. Some of these have their own variations of the basic scent. Calvin Klein fragrances for men represent the iconic brand to its core and feature masculinity and sensuality with a wave of tenderness.
The third category of Calvin Klein perfume, apart from the ones for men and women, is the summer scent group of perfumes. Specially designed to reflect the fresh smell of summer this fragrance division includes CK One Summer, Eternity Summer (for men) and Eternity Summer (for women).
Adds and Video Commercials
The following link is the most recent Calvin Klein commercial aired on the worlds most seen sports event, the Super Bowl.
* Calvin Klein was the first to design and launch woman’s underwear resembling men’s briefs and was called “locker room lingerie”
* Calvin Klein is the youngest designer who won the prestigious “Coty American Fashion Critics’ Award” (comparable to The Oscar Award in movies) in 1973, 1974 and 1975.
* Calvin Klein’s popularity sky rocked in 1978, after his daughter Marci was kidnapped. Ransom was paid and she was safely returned home. Her captors were soon apprehended.
* The key factor to Calvin Klein’s success is the advertising strategy used in the 80’s. Famous celebrities from Hollywood and modeling agencies were photographed in CK underwear getting a lot of media attention.
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