Crayola

Posted on April 12, 2013 By Eva Robinson Brands, Toys

About

When it comes to color no one has ever been more inventive, versatile and popular than the prestigious Crayola brand. Globally known American brand, today settled in Pennsylvania, Crayola (formely known as Binney & Smith) was established in New York City in 1885 by cousins Edwin Binney and C. Harold Smith. Originaly focused on production of colorants for industial use, the cousins soon expanded their business by producing shoe polish and slate pencils for schools. The invention of a wax crayon that was primarily used to

mark barrels, inspired Edwin to research into the production of non-toxic, colorful pencils that will be safe for children. Thus, in 1903, first Crayola crayons of eight different colors were launched on the market. By 1958, Crayola crayons were available in 64 different colors and nowadays the successful portfolio of Crayola brand offers 120 different colors. Nowadays, under Hallmark management, Crayola products are available in many languages worldwide. Crayola’s limitless imagionation, high-quality products and inovation worth praise, helped carve the world of kids’ art. Thus, Crayola will always stay one of the most renowned kids’ brands, if not the only.

Products

Crayola’s 120-year old journey of color and fun has enabled children around the world to express their biggest imagination through the use of safe and dependable art supplies. This American brand produces a wide scale of markers, pencils, watercolors and coloring books and continues to impress parents, teachers, and above all children. Crayola products are more than just a part of a brand, they are a lifestyle. Available everywhere from grocery stores, schools and playrooms to hospitals, airports, hotels and even restaurants and gas stations, Crayola continues to shape our lives. And with their newest collection of Disney Crayola products which include crayons, markers, coloring pages and wide array of gift sets, Crayola continues to play an important role in children’s development.

Adds and Video Commercials

Below is an ad for newest Disney Crayola coloring book.

Watch the video below and see why children are in love with Crayola.

https://www.youtube.com/watch?v=ngNw6A8lOIs

Retailers & On-Line Stores

Interesting Facts & Events

* First Crayola crayons of eight colors, which debuted in 1903, was sold only for a nickel (10 cents).

* The Smithsonian Institution’s National Museum of American History have the actual 1958 Crayola 64-crayon box in their permanent collection of the Division of Cultural History.