Fisher-Price

Posted on April 24, 2013 By Eva Robinson Brands, Toys

About

The toy industry have become so big nowadays that almost every supermarket includes a separate section offering wide array of toys. However, when going through shelves, it is hard not to notice that only few brand names stand out. One of them is Fisher-Price. The company under the name Fisher-Price was founded in early 1930 by Herman Fisher and Irving Price. As co-founders were also included Price’s wife, Margaret Evans Price and Helen Schelle. They were both also first illustrator artists for the brand. The idea of making the company was not at all a naive decision as Price have had an experience with arcade games, having worked in a game development company in New York. The first toys designed by Fisher-Price were focused on strong construction and interesting themes, and most of them were made out of steel parts so that easy damaging was prevented. Colors of the toys were given a priority in the design process and were carefully chosen. Moreover, the very first Fisher-Price toy presented was Mr. Doodle in 1931. After few decades of successful operation, in 1950s the company included plastic as the main material for new toys because of it’s ability to preserve color for a longer period of time. The first plastic toy of this brand was ”Buzzy Bee”. After the death of Herman Fisher in 1969, the company was acquired by Quaker Oats Company. This ownership lasted until 1991 when Fisher-Price was offered to the public on the stock market. After two years interest for the company was showed by Mattel, and they bought the company shortly after. Apart from focusing on infant toys, the management decided to label all of preschool products under the name Fisher-Price, a decision that lasts until today.

Products

Toys – The product assortment of toys that Fisher-Price offers is divided in eight popular sub-brands. Moreover, all products are manufactured to suite children in terms of their age different age from babies to 10-year-olds. The sub-brands included are as follows: Little People, Laugh & Learn, Imaginext, Power Wheels,Thomas and Friends, Mickey Mouse Clubhouse, Minnie Mouse Bow-tique, Jake Neverend Pirates, Dora the Explorer and Rev’n’Go. All these are world renown toys available in many countries and are interactive and proven to be safe to play with. Price for some may be higher, but it is worth considering the quality of the toys.

Baby products – Apart from the popular all-age toys, the company also sells baby products. Hence, everything that will entertain and is fun for babies is included. From home baby gear like bouncers, sleepers and high chairs to all kinds of baby toys, Fisher-Price baby department guarantees that your little angel will fall asleep playing with their toys and are, above all, safe.

Online games and activities – Recently, with the arrival of internet technology in our everyday lives, the company released online games as well. Based on three age categories (Infant, Toddler and Preschool), the official Fisher-Price website offers all kinds of different games for kids based on different characters and themes. Other than these, in this section you can find more activities like crafts, coloring pages and birthday party ideas.

Make your kid’s fun play time even more fun, look for childrens toys online Australia.

Video Commercials & Adds

Watch the video below to see why many parents chose Fisher Price toys.

http://www.youtube.com/watch?v=OWrYFkBxmYQ

Retailers & On-Line Stores

Fisher-Price

658 Church St

Richmond VIC 3121, Australia

phone: +61 3 9425 5222‎

Interesting Facts & Events

* In August 2007, the company retrieved millions of toys of the market, as they were considered hazardous to kids because of the use of lead-based paint in their design.

* An interesting tradition was made part of the corporate culture of the company in 1949 and still lives on today – for every Thanksgiving every employee is given a turkey for the occasion. This means that over fifty thousand turkeys are given every year.

* One particular market research showed that almost 100% of parents in the United States are aware of the brand Fisher-Price