Hermes

Posted on October 3, 2013 By Eva Robinson Brands, Perfumes

About

Besides its presence in the perfume industry, Hermes is a respected name in fashion as well. The first products that Thierry Hermes (1801-1878) produced were in fact very little related to the fashion world. Hermes opened a harness workshop in Paris in 1837 and quickly became recognized by rich noblemen for his high quality and beautiful harnesses and saddlery. Success continued to grow as the company slowly shifted from only saddlery making to men’s fashion. That shift was marked with the creation of Hermes golfing jacket that had a zipper (a patent that was exclusive at the time). Great sale figures were an additional motivation for Hermes to enter fashion with a more diverse offer and in 1920 a whole accessory collection was introduced. This led to bigger success as Hermes managed to enter US markets in 1929 and set the grounds for a bright future. But the true success was not until 1948 when the first perfume by Hermes was made, called Eau d’Hermes. Since Hermes has made some quite exquisite fragrances and in 1961 the perfume business became a subsidiary with the release of Calache perfumes – named after a popular hooded horse carriage that marked the beginnings of Hermes as a company.

Products

Perfumes for women – Hermes holds around 60 different perfumes for women since the first release of Calache fragrances. Overall, Hermes’s perfume collection is bigger than mens collection. A newer edition of Caleche perfumes is Caleche Eau Delicate Hermes and was released in 2003. It is a very different edition with lots of light and gentle scents mixed into one interesting composition of perfume notes. Other famous fragrances include Eau des Merveilles, 24 Faubourg, Amazone and Kelly Caleche.

Hermes Perfumes for men – Man’s collection of perfumes that Hermes offers on the market is quite limited compared to the female collection, but has it’s trademark perfumes. Equipage and Bell Ami are maybe the first male fragrances released by this company, marking the start of a new production department. More recent perfumes are Terre d’Hermes fragrances that were introduced in two different versions – one in 2006 and the other in 2009. Hermes also holds a lot of unisex perfumes that target both male and female audiences.

Video Commercials & Adds

Watch the very inspiring video commercial below for Hermes popular perfume, Eau des Merveilles

Retailers and On-Line Stores

Perfume Style

2/51 Military Rd

Avondale Heights VIC 3034, Australia‎

phone: +61 3 9317 7130

perfumestyle.com.au

Feeling Sexy

395-397 Old Geelong Rd

Hoppers Crossing VIC 3029, Australia ‎

phone: +61 3 8360 3791

www.feelingsexy.com.au

Interesting Facts

* Hermes is popular for making perfumes for both men and women. In fact, most of Hermes’s perfumes are unisex.

* Most of the company’s success and expansion in perfume market was accomplished by Jean-Claude Ellena – an in-house perfumer with great talent and ambition