Hugo Boss

Posted on May 13, 2013 By Eva Robinson Brands, Perfumes

About

Hugo Boss was a German fashion designer born in Metzingen who decided to start his own company in 1924 after gaining some experience at his parents’ local lingerie shop. But difficult economic state of the country at the time caused early bankruptcy. In 1931 creditors allowed Hugo Boss to keep six of his sewing machines to start over. Over that same year he gained economic help becoming a member of the National Socialist party and a member of the Schutzstaffel from whom he got lots of angel investments. During the period between from 1936 and 1941 Hugo Boss became a member of other prominent German associations . Moreover, the company was the original manufacturer for uniforms of many German institutions including the National Socialist Party and several of the army departments. As demands started rising, the need of labor was controversially fulfilled with war prisoners and forced work force, an act which is raising lots of debate until today. Menages of the company were pronounced admirers of Adolf Hitler and his work. In 1946 because of his support of the SS and NS party he was marked as a activist of National socialism and was punished with no-voting and his license to run a business was taken. Hugo Boss dyed 2 years after his conviction but his business continued to grow and advance.

In 1953 the first men’ suits were produced and became an instant hit among stars. After 32 years in 1985 the company was offered on the stock market and eventually purchased by the Marzotto Group – an Italian fashion group owned by the eponymous Italian family. After trials on the Nazi connection case the company was fined in 1999 with forced donations to a special fund for help of World War 2 victims. Today Hugo Boss is a synonym for menswear and suits and continues to improve quality of its products.

Products

Clothing

All Hugo Boss male products are divided across five categories or lines of products that differ on style and elegance. Hugo boss offers different clothes, watches , bags, shoes based on the modern and most popular Boss collection to the sporty Boss Green collection. Suits and shirts are presented in the elegant Boss selection that even has the made to measure option. The other two sub-brands are Hugo and Boss orange, both specific in design and colors to suit urban young men who know what to wear.

Although Hugo Boss is more popular among male audience , a female department is present and quite popular also. Except the Boss collection which is exclusive for men, the other four categories also include woman’s dresses and all kinds of apparel for the female population.

Accessories

Other than clothing, Hugo Boss manufacturers all kinds of accessories for men and woman designed to fit the style of the 5 lines of products the company offer. Bags, shoes, belts, watches and eye wear are among the leading accessories that go well on the market. The brand name of Hugo Boss is enough to get people interested in the product and if affordable, maybe buy it.

Fragrances

Proctor & Gamble is the partner that accompanies Hugo Boss perfume production process. The brand offers 10 different perfume scents that can suit all age men and women and identify with one of the three classes they are devided : Boss ( Premium, modern and sophisticated), Boss Orange ( Urban, Lighthearted and cool), and Hugo. The first fragrance was released in 1985 by the name Boss number One. Following the large success this fine piece of scent had on the market Hugo Boss continued to release more fragrances under its name.

Video Adds

Watch the video below to see why Hugo Boss is top choice for men.

http://www.youtube.com/watch?v=1fY3iHiQvLg

Retailers and On-Line Stores

Feeling Sexy

www.feelingsexy.com.au

The Perfume Connection

8 Whiteman St

Southbank VIC 3006, Australia

phone: +61 3 9690 2552

perfumeconnection.com.au

Perfume Style

2/51 Military Rd

Avondale Heights VIC 3034, Australia

phone: +61 3 9317 7130

perfumestyle.com.au

Interesting Facts & Events

* In 1997 the company name appeared on a list of Swiss accounts, which was the first major indicator that Hugo Boss was involved with the Nazi at the time of the war and started the trial.

* Today not one family member is part or any way involved with the function of the company.