Hyundai

Posted on September 24, 2013 By Peter Brown Brands, Cars

About

Founded in 1947 by Chung Ju-yung, Hyundai, the South Korean automaker has certainly made its mark on a worldwide scale as a major car manufacturer among all other businesses it conducts. But besides its successful diversified portfolio of business projects, the Hyundai Group was re-organized after the 1997 Asian economic crisis. Since majority of business divisions continue to operate as separate companies. However, this large makeover was not left to chance as most of the companies under the Hyundai logo today are run by close family members of Chung Ju-yung. The Hyundai Motor Company in particular, was founded in 1967 in Seoul, South Korea. 38.8% of ownership belongs to Kia Motors company, which took this company to the 5th spot on world’s largest automakers list. The scale of Hyundai’s manufacturing strength is reflected through its largest integrated manufacturing facility located in Ulsa, South Korea. Here, Hyundai operatives and factory workers produce about 1.6 million units of Hyundai cars a year. And although Asian cars are not preferred by auto critics and public media, Hyundai seems to be proving wrong by offering great car models every year and seamless Hyundai service. In fact, it is Hyundai Car service that has made the positive difference in sales in some European countries.

Products

Cars – Hyundai’s car portfolio is quite rich if we consider that there are 23 different car models included. Apart from some less popular sedan models like centennial and genesis, Hyundai is known throughout the world for its i-series of models which are mostly hatchbacks ( xcept i40). Recently there was a release of the new generation of i10, a model which yet awaits to achieve its peak in sales. The Hyundai Accent is also a familiar name in car markets and industries with it’s flawless design and proved functionality. Like all major car manufacturers, Hyundai is also starting to show ecological conciseness with models like ix35 Fuel Cell and Sonata-Hybrid.

SUVs – The SUV category of Hyundai is decent with only four models available. The Grand Santa Fe and basic Santa Fe are currently categorized as new models, while the other two older models are the famous Tucson / ix35 and Veracruz / ix55

Sports cars – While Hyundai is not known for making sports cars, it has its own representatives from this category as well. One that stands out is Hyundai Veloster Turbo that has been praised for its award-winning turbo charged engine. The Genesis Coupe can also be added to this list as both a luxury and a sports car for drivers with thick bank accounts. Although expensive, all these models comes with certain Hyundai servicing benefits.