Kenzo

Posted on March 28, 2013 By Eva Robinson Brands, Fashion

About

In 1970, a new and unfamiliar face showed up on the fashion stage in Paris. It was Kenzo Takada, a Japanese fashion student who left his hometown Himeji in1864 to live in Paris and pursue his dream. Kenzo’s designs, which executed incredible originality in colors scheme, design and approach, first raised attention at his first show held at the Vivienne Gallery. Right after, the designer opened his first store called “Jungle Jap”. The success of his collection continued as it was presented in New York and Tokyo in 1971. His unique and original style was proven once again when in 1978 he held shows in circus tents with models dressed in theme related clothes. After establishing a name worth notice in the fashion world led by successful collections of men and women clothing lines, the house of Kenzo entered the market of perfumes 1987. The first Kenzo fragrance, “Ca Sent Beau” was launched in 1988 and enjoyed immediate success. After 30 years of great achievements, Takada left the company as artistic director to be replaced by Odile Lobadowsky who became CEO of Kenzo perfumes the following year. Another significant fragrance that was presented in 2000 was the Flower by Kenzo. This perfume just confirmed what Kenzo stands for, through the use of elements from nature, poetry and mixture of different cultures. Additionally, the company expanded its market with the launch of skin care product lines.

Products

Women’s fragrances – Kenzo entered the perfume market by launching a female fragrances and had since enjoyed success. Today, Kenzo offers nine women perfume brands which can be found almost in every perfume of gift shop. They are, along with skincare products, organized in three groups based on the scent: Woody Floral, Oriental, and Fresh. Floral, as the name points it out, presents a scent filled with different tones of flowers and nature. This category proudly presents the first FlowerByKenzo scent, which is a classic bestseller among Kenzo perfume admirers. The ‘Oriental’ category is a continuation of ‘Floral’ in some sense. It offers a wide range of skincare products and just two perfumes, both based on the FlowerByKenzo fragrance. The ‘Fresh’ has three perfumes in its collection, Flowertag, L’eauparkenzo and L’eauparkenzo wild edition, all with a sparkly, energetic scent and a sensual expression of freshness.

Men’s fragrances – Kenzo’s first male perfume was launched in 1991 following huge success the house had with female fragrances. As the brand already enjoyed considerable popularity in the fashion world, it provided a good foundation for positive outcome and critics of both fans and fashion experts for men’s perfumes. Just like female fragrances, male perfumes are also categorized by brand and by scent. In terms of scent, perfumes are categorized under Fresh, aromatic or Woody and in terms of brand, Kenzo offers 4 types of perfumes all with a unique and colorful design. The Fresh and Woody fragrances are similar to women’s “Fresh” in terms of ingredients with an addition of aquatic scents which is present in L’eauparkenzo Homme and Jungle Homme edition. Aromatic fragrances are designed only for men and offer two sport deodorants and one Kenzo Homme perfume.

Video adds

Watch the video below and see why many customers are in love with Kenzo

Retailers & On-line stores

The Fragrance Gallery
Chirnside Park VIC 3116
phone: +61 3 9727 2337
fragrancegallery.com.au

Fragrance Fanatic
132 Elizabeth St
Coburg North VIC 3058
phone: +61 1300 659 088
fragrancefanatic.com.au

His N Her Perfumes
TG-1D Como Center
299 Toorak Road
South Yarra VIC 3141
phone: +61 3 9827 8416
hisnherperfumes.com.au

Interesting facts

* Kenzo Takada finished his 1978 and 1979 fashion shows, held in circus tents, riding an elephant.
* Kenzo looked for new challenges after his retirement as he engaged in the furniture design business in 2005.