Wrangler

Posted on November 9, 2020 By Peter Brown Fashion

About

Wrangler was established in 1947 by Blue Bell, a manufacturing company focused on denim clothing with one simple goal in mind – to manufacture the best 5-pocket jeans. Many trends have come and gone, but Wrangler’s focus has remained the same – producing high-quality jeans, which has given the company its iconic status.

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It all started in 1904, when a factory worker by the name of CC Hudson set up the Hudson Overall company that dedicated itself to producing durable, high-quality work clothes for America’s railway workers. It wasn’t long before the company saw a sales boom and an increasing demand for the company’s denim. 15 years later, the company built its first factory and the name was changed to Blue Bell Overall company. That’s when the company revolutionised denim work clothing further with the concept of proportional fit.

Shortly after, the Wrangler authentic western jeans were introduced with the help of renown designer Rodeo Ben, which were endorsed by rodeo stars like Bill Linderman and Jim Shoulders who helped Wrangler get the reputation for quality and durability. Rodeo Ben also customised western clothes for cowboy film stars in the thirties and forties, and some of his clients included Hopalong Cassidy and Gene Autry. He also designed outfits for country music stars including Jimmy Dean, Hawkshaw Hawkins and rock and roll legend Bill Haley.

By 1996, one of every 5 pair of jeans sold in America was Wrangler. The company slowly expanded and also started manufacturing country shirts Polo shirts, jackets, jumpers and hoodies. So if you’re looking for tops that will seamlessly fit on the beach, a gig, festival or at a semi-formal event, the casual shirts Polo selection will have you covered. As a result, Wrangler has become a one-stop-shop for many western wear enthusiasts.

The company also puts a focus on preserving the environment, and they’re committed to developing and improving their production processes to reduce their carbon footprint. This is done by partnering with Better Cotton Initiative, a company focusing on finding sustainable ways to grow and produce cotton, minimising the effects of pesticides, fertilisers, improving water efficiency, natural habitats and soil health. The Better Cotton Initiative accounts for about 12% of the world’s cotton production.

Furthermore, Wrangler recycles cotton using processes that reduce the amount of energy, water and landfill needed to create recycled cotton styles. On top of recycling cotton, they also recycle about 60% of the water used in the manufacturing process of the suppliers’ factories.

Wrangler Australia is owned by Kontoor Brands, a company committed to Global Compliance Principles that dictate the ethical standards that are expected from approved fabric mills and manufacturing partners. Suppliers must meet the best working practices and care for their workers’ health, safety and overall wellbeing.

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Wrangler Australia prides itself on strong supplier relationships built on shared values and trust regarding ethical practices, human rights, environmental requirements and transparency. This is done by auditing suppliers using Kontoor Brands Factory Compliance auditors or accredited third-party auditors.

When ordering several items online, you’ll get your garments packed together if possible to reduce packaging waste. Furthermore, the company recently upgraded the individual garment packaging to biodegradable polybags. Stock into the retail stores is also delivered in recyclable cardboard boxes.

Products

Wrangler Classic Style Jeans

Wrangler’s classic jeans range combines their iconic style, but also adapts to the modern-day styles. This collection features men’s and women’s styles, with some of them featuring their iconic broken twill fabrication. They come in a wide range of washes, ranging from the original indigo rinse to black to light camel moleskin.

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Wrangler Graphic Tees

Inspired by the psychedelic 60s and 70s, Wrangler partnered up with Nick Potts – a local artist who used present-day topical issues as a source of inspiration for the designs. Climate change, world peace and women’s rights are some of the themes you can find on Wrangler tees. They’re present in colourful graphics that remind of the classic rock and hippy era, tying themes of the past and present.

Wrangler Polo Shirts

Wrangler has 100% cotton Polo shirts, as well as cotton/polyester blends suitable for a wide range of occasions. So whether you’re leading an active lifestyle, need a casual top for the beach, the bar or something business smart for the office, you’re bound to find a Polo shirt that fits your needs.

Contact Information

You can contact Wrangler by filling out a quick form, and they’ll answer your inquiries in a timely manner. Alternatively, you can contact them by calling 1800 792 645, or by emailing them on onlinestore@wrangler.com.au

There are over a hundred Wrangler stores in New South Wales. Check the store locator to find the nearest one, or visit their website to shop the latest collections, and keep up with the best deals. Wrangler offers free shipping and a free, no questions asked 90-day return.